POWERVR AND ARM BRING CONSOLE QUALITY GAMING TO MOBILES
PowerVR Shows The Way at ARM DevCon 2004
October 19th 2004: London, UK: Imagination Technologies - a leader in
system-on-chip intellectual property - is demonstrating advanced hardware
graphics support for ARM based embedded systems with its PowerVR MBX
graphics core at the ARM Developer Conference in Santa Clara, CA, October 19
- 21 2004.
The event at the Santa Clara Convention Center will feature a presentation
by PowerVR's Nicolas Thibieroz on Wednesday 20th October titled 'Advanced
OpenGL ES Effects With the PowerVR MBX VGP.'
PowerVR MBX embedded graphics technology will be demonstrated at the event
with particular emphasis on how MBX and its companion Vertex Geometry
Processor enable advanced graphics features previously found exclusively in
the desktop space - such as per-pixel lighting, cel shading, vertex skinning
and spherical harmonics - to be migrated to mobile devices. PowerVR MBX is
ready to enable a content revolution in mobile gaming.
Says John Metcalfe, VP Business Development (PowerVR), Imagination
Technologies: "PowerVR MBX has an industry leading feature set for mobile
graphics including skinning, FSAA, internal 32-bit precision, T&L, Dot3 per
pixel lighting, curved surface support and texture compression. With the
first PowerVR MBX enabled devices now shipping this is the ideal time to
bring PowerVR, which has already been adopted as the de facto standard for
mobile graphics by the world's leading semiconductor manufacturers, to a
wider audience in the development community."
PowerVR MBX has already been licensed to leading semiconductor manufacturers
utilising ARM processor technology including Intel, Philips, Samsung,
Sunplus and Texas Instruments, and is available for licensing direct from
Imagination Technologies or from ARM. Processors integrating PowerVR MBX
already announced include Intel's 2700G and TI's OMAP2 2410 and 2420.
PowerVR MBX enables the migration of complex 3D/2D graphics and video
content to mobile platforms. MBX has all the inherent benefits of the
PowerVR architecture, including low memory bandwidth, exceptional
performance, market leading image quality and low power demands.
PowerVR Vertex Geometry Processor (VGP) is a high-performance, fully
programmable floating-point SIMD coprocessor carefully matched to the
requirements of PowerVR MBX. Designed for optimal 3D Transformation and
Lighting (T&L), with an instruction set carefully designed to allow common
T&L operations to be performed in a minimal number of instructions, the VGP
offloads these highly computer intensive tasks from the host CPU.
This ARM event brings all third parties / partners together in one place.
The very latest in ARM cores, development tools, software, compute engines
are being featured. This event spotlights ARM partners - from SoC solutions
to MCUs and ASSPs, hot new applications from software companies designing on
ARM, to the latest OS development, tools and methodologies.
The ChameleonMan demo shows a Matrix Skinned Character in combination with
DOT3 Per Pixel Lighting. Matrix Skinning is the act of animating a vertex
over time given a set (Palette) of matrices and a known set of blend weights
assigned to those matrices.
The PhantomMask Demo uses Spherical Harmonic Lighting, a real-time rendering
technique that uses a pre-process step - the projection of the lights, of
the model and of the transfer function onto the spherical harmonic basis -
to realistically render scenes using any type of light source. It is
primarily used to reproduce diffuse lighting.
Cel-Shading is the "art" of rendering objects to look like cartoons. The
Mouse demo shows a dancing mouse with a hard black outline and banded
shading to achieve the desired cartoon-look. Both effects are setup using an
optimised vertex shader program.
About Imagination Technologies
Imagination Technologies Group plc - a leader in SoC IP - develops, licenses
and supplies market-leading graphics/video cores, real-time multi-threaded
DSP/RISC processors and communication and broadcast technologies for the
consumer entertainment and PC markets. It supplies both licensable IP
(Intellectual Property) and related advanced development tools to leading
semiconductor and consumer electronics companies worldwide. Imagination
Technologies Group plc has its corporate headquarters in the United Kingdom
and is publicly traded on the London Stock Exchange (FTSE:IMG). See:
www.imgtec.com.
About PowerVR
PowerVR - a division of Imagination Technologies - develops and markets the
unique PowerVR graphics/video technology. Existing partners licensing the
technology include Frontier Silicon, Intel, Renesas, Samsung, SEGA, Sharp,
Sunplus, Texas Instruments, NEC, and STMicroelectronics. See:
www.powervr.com.
Contact:
David Harold
PowerVR
Imagination Technologies
Imagination House
Home Park Estate
Kings Langley
Herts WD4 8LZ |
tel +44 (0)1923 260 511
fax +44 (0)1923 270 188
email: david.harold@powervr.com
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